How to improve the SEO of a Magento ecommerce store

Content is still the King.jpg

When it comes to choosing a content management system for an online retail store, experienced e-commerce developers, without any doubt, would recommend Magento. Two key reasons to recommend Magento over others are the minimum requirement of the investment and the time for customization. Because Magento is an open source CMS, the major part of the investment goes only in paying the fee developers.

Note: The Magento Commerce (On-Premises), which was previously known as Magento Enterprise Edition, is not a free and recommended only for large businesses.

Although the open-source licensing makes the development easier and affordable, however the development would only be successful if the store receives good response from customers. To launch a Magento e-commerce store and to get good response on it are things pole apart. It’s easy to hire professional Magento e-commerce developers and get implemented your store at lowest possible price, but it’s not easy to get desired traffics; no matter how much you have invested.

Both, the existing Magento store owners and the new ones, always need an ever increasing number of customers to keep surviving. Thank god we have the Search Engine Optimization to do that. The techniques of search engine optimizations can be applied even in a Magento e-commerce store; for increasing customer-traffic and ultimately the revenue. Here are some excellent SEO techniques for Magento based e-commerce store.

How to improve the SEO of a Magento ecommerce store.jpg

Content is still the King, also for an ecommerce website.

The whole web depends on the content. We have text, images, and video as the key formats to provide content to the audience. Every page of a website should include sufficient content so that search engine can give it proper weight and enlist it to search engine results.

Content should properly define a product, from its functions to feature, to size/dimensions, to weight, to everything that customers need to know before they buy a product.

Make sure your page has been given more stressed on text content in comparison to images and videos. It’s why because images and videos are just the dead medium carrying information. Search engines cannot read them. There is nothing such intelligent technology has been invented so far which can discover each and every detail carried by an image or video. So if search engines cannot read an image or video, they cannot put it into the search results.

The details for images and videos are added to them through text content which all search engines can understand and then deliver as per the queries created by the audience.

Pictures and video showing up products should tell about themselves to Search Engine.

As I mentioned above, no search engine can make a difference in the picture of a drum and cup if they look same in the pattern. In fact, search engine cannot even read what a picture is all about. This information to search engine is provided with text and, your responsibility is to provide every image and video with sufficient text details.

The naming of every image should be done with a little care as search engines easily read the name and metadata. It applies on.PDF and .docx files too. An image displaying brown leather jacket named as LJ001B doesn’t make any sense to search engines. But when you name it as leather-jacket-brown, you optimize it to be compatible the way search engines read a web page. You can make image information richer by adding titles, good description and ALT tag when you add it to a web page.

Don’t use duplicate content

Often time, e-commerce websites have hundreds of similar products, but they are different in terms of manufacturing, design, and several properties. What administrators of a website do is that for a single type of product, they use a single piece of the content. Here they do mistake because if products are displayed on different pages, even if they are used for a single purpose, a search engine will consider each of the pages as an individual page and weigh them separately from each other. Now if you have used the same content on more than one page, a search engine can penalize your website because of carrying duplicate content on multiple pages.

Use Extensions to Improve User Experience

The SEO does not end merely by adding good content and right placement of keywords to a page. Making everything on a page look better and understandable to users is also a vital part of an effective SEO strategy.  Fortunately, we have a number of Magento Extensions that can help us add desired user experience to an e-commerce website. These extensions are available as both, free and paid.

Get Your Robots.txt File to Work for You

Search engines want every website to have robot.txt so that they can know how exactly you want them to enlist your website and show in the search results. You can access the Robot.txt in your Magento store in this way

  • Go into ‘System’
  • Click on ‘Configuration’
  • Click on ‘Design’
  • Click into ‘HTML Heads’

Find the ‘Default Robots’ setting and change it to “INDEX, FOLLOW”

This action will allow search engines to index your website.

Fill Out the Meta Fields

The Magento CSM provides you the best of the ways to create Meta titles and descriptions from the back-end. In a non-Magento web page, it’s normally done by opening the source of the page in a text editor and then putting the required metals in the header. Magento provides an easier way to put meta tags just by going into configuration page/design / HTML head. It allows changing the titles and descriptions according to your products. Don’t miss to add the related keywords as well.

Generate a Google Sitemap

Google needs an XML sitemap for how many pages does websites have. Magento lets you do that quite easily just from back-end.  To make a Google XML sitemap, go into configuration, then access Google Sitemap settings and there, change your configuration to enable sitemap generation.

Conclusion

Magento is one of the easiest content management systems available for e-commerce businesses. The free version comes with features and functions which are sufficient for small-medium online retail stores. But whatever the size of a store is, it needs customers to continuously stay in the market. Here SEO comes as the handiest techniques helping Magento based online store owners to increase customer traffic. Apply the tips mentioned in this post and experience positive changes.

 

Advertisements

App Development Strategy for An M-commerce Startup

App-development-strategy-for-an-m-commerce-startup-1

A successful mobile app development strategy for an m-commerce startup is one that reacts to customer’s needs and behavior. These two points are critical to succeed in m-commerce app development. Because smartphones are the quickest computing devices, they turn consumers impatient who demand information almost instantly at their fingertips Read Full Article

Why You Should Convert Your E-commerce Stores into M-commerce App

m-commercePeople have begun trusting on buying things online. They now trust on ecommerce websites or mobile apps and even are ready to pay online. Indeed e-commerce and its mobile version – m-commerce have offered us convenience to shop anything from the comfort of home.

In past, both customers and businesses were seeing e-commerce as a trend that they supposed to be faded out sooner or later. But it didn’t happen. With time, e-commerce continued to grow and now with more mobile users in comparison of web users – it has shifted to m-commerce.

So the new face of e-commerce is m-commerce and in 2016, e-commerce is making its way through mobile commerce.

(Also See: Ecommerce Application Development Company)

m-Commerce is fully compatible with today’s fast paced life. People live by time schedules and so m-commerce has been made for. Shopping on the, for example, wasn’t possible previously while you are traveling but now it’s possible. Mobiles have has turned such handy as you can handle them even when you are traveling.

So businesses, if you are still selling online with your same old website and blaming competitors for lower conversation rates then you are wrong. You have in fact been ignoring mobile phone commerce or what we say m-Commerce.

Mobile Commerce app Development

 

Here are the top reasons why people find it convenient to use mobile phone for shopping

  1. It’s easy to access a store through mobile phone. Because it’s always connected and unlike PCs which require to go through proper process of “switching on” before being online, mobiles are ready to serve customers just in a matter of second. Whenever they feel to buy something, they can use an app and make purchase.
  2. Customers have spoken it that buying over mobile is really convenient. They can explore products quickly. Also, they can make purchase when they are actually moving towards office or coming back to home. They can easily add the products to “Favorites” without doing much for logging-in the site. Because most of the sites / apps can now be logged-in with Google or Facebook credentials, users do not need to remember their log-in details every time they add products to favorite and make a purchase.
  3. People do like apps because these apps are able to deliver smoother transition in all the ways. They can move from one product to another just by touching the screen and make payment or purchase without much effort. They can also track all their orders and see the process of purchasing right from the placement of order to its delivery at given address.