What makes chat bots so Important for your business?

Now all of sudden, everyone has started to talk about chatbots. So what is a chatbot? Let’s learn about chatbots in this blog.

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What is a chat bot?

There are two key types of chat bots popular at this moment: The first one uses artificial intelligent (AI) while other one is based on a multiple choice-script. Both types of chat bots can create personalized content experience for whatever you do; from watching videos to reading articles, to purchasing grocery online. Read More

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How Chatbots Are Important For Your Marketing Strategy

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1. Customer service: By providing this option for customers, you will lower the stress of dealing with customer service and increase customer satisfaction with your brand.
2. Consumer analysis: Chatbots can play a large role analyzing customer data, and optimizing sales and marketing strategies in light of this analysis.

3. Personalized ads: Another chatbot strategy that’s proven to be successful is the creation of personalized ads.

4. Proactive customer interaction: Most brands employ passive customer interaction, i.e., they only respond to customers and do not reach out. But, instead of waiting for the customer to initiate contact with your brand, you should reach out.

5. Site feedback: Chatbots are great for reaching out to customers via simple questions and the gathering of feedback.

6. Lead-nurturing: You want to be careful to not be annoying with customized messaging, however. There is a fine line. It would also be wise to do some A/B testing on your customized messages to see what types of copy work best.

7. Maintain a presence on a messenger act via a chatbot: By maintaining a presence on a messenger app via a chatbot, you can save money while simultaneously remaining available for your customers 24 hours a day.

Source: Entrepreneur.com